Simple ideas, Powerful concepts

I used the theme of "Simple ideas, Powerful concepts" as one segment of a sales seminar I gave to small business people.  When I first did this seminar as a communications seminar to a more general audience, I was lucky enough to be in a town that had a radio station known as KISS. So I talked about the two most powerful radio stations "K.I.S.S." and "WIII-FM"

"K.I.S.S." is an acronym for Keep It Simple Stupid.

Buzz words make me tired.  I know in our world today, and especially in technology, acronyms and geek speak are sometimes hard to avoid.  But in discussion groups, and web site profiles, the bombardment to the brain of massive doses of this jargon makes me want to scream.

Keep your message simple. People don't want an internal combustion engine propelling a set of steel belted radials, they want a mode of  transportation. Simply put, just give me a car. Mazda had a great tag line, "it just feels right."

I have preached myself, early and often, the doctrine of "keep it simple stupid."  Most of my blog entries, and teaching over the years,  while often about technology, is written with the hopes of being understood by any reasonably intelligent person.

I'm not sure what The Dalai Lama knows about technology, but he is a very wise man, who sure has a way of putting things into perspective: "simplicity is the key to happiness in the modern world." 

Keep It Simple. You don't have to fully understand the technical aspects of any operation to enjoy the benefits of it.

"WIII-FM" is an acronym for "what is in it for me."

Because we are often so limited by time and space you need to cut to the chase. Similar sentiment to keeping it simple, is to keep specific, to a single point, "what is in it for me."  People don't want a bar of soap, they want clean hands.

What is in it for you, is success!

If you use the power wisely, and responsibly, You Will be successful!

Talk is cheap, wisdom is priceless. Don't try to copy an idea, try to capture its spirit. Refine them to fit your particular situation.

Ponder the following quote by entrepreneur and inventor Clarence "Bob" Birdseye: "Only through curiosity can we discover opportunities, and only by gambling can we take advantage of them"

Clarence Birdseye truly understood the definition of entrepreneur.

The internet is a powerful tool, use it wisely!